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The painstakingly detailed work behind three print posters for Lego’s campaign ‘Build the future’ sent Bangkok-based CG studio, Illusion, home with four awards from Cannes Lions this year. 

Illusion worked alongside agency Oglivy Group Thailand (as they’ve done so for 16 years) to win three silver awards in Print and one bronze in design for Outdoor for the stunning posters. In each poster, a child is seen inside a giant Lego suit representing the careers of a firefighter, rockstar and astronaut. Illusion created each poster to replicate a giant Lego structure. 

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