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I can’t count on two hands how many times I’ve used the appropriate hand signals to indicate the direction I’m turning on my bicycle… because the answer is… um… NEVER. I’m slightly ashamed to admit it, but I know I’m not alone! But since we’re not invincible, BLINK is here to protect us.

The design goes beyond the standard functionality of a bicycle nighttime blinker and actually indicates the rider’s intention to turn right or left or even when they’re braking. Using bright LED lights and a substantial screen, it brings heightened awareness to surrounding drivers, pedestrians and other cyclists.

Designers: Hongseok Seo, Joyoung Choo & S2 Victor Design