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“From Tractorbeam, Lotta Nieminen, and Futura”

From dense and ornate to bare minimum, we cover a good range of projects with work from Dallas, Brooklyn, and Mexico City.

Heritage Pizza by Tractorbeam

Heritage Pizza by Tractorbeam

Heritage Pizza is a pizza joint and tap room in The Colony, TX, a suburb near Dallas. The identity, by Dallas-based Tractorbeam is an avalanche of 1950s clip art, script exclamations, and lo-fi typography, all executed to perfection with a more-is-more sensibility. The lead role of the identity is played by the varsity-jacket-wearing rabbit who exudes both an innocent and creepy vibe. The typography all around the venue — in menus and murals — is superb, all done in a way that look straight out of the atomic age. See full project

Matter Made by Lotta Nieminen

Matter Made by Lotta Nieminen

Matter Made is a manufacturer of contemporary lighting, furniture, and objects in Brooklyn, New York. Their penchant for clean lines and simple shapes is exemplified in their identity by local designer Lotta Nieminen who strikes again with another super minimalist design that looks stunning. Easy to miss is a detail in the wordmark (and “M.M” monogram) where the two “M”s are different; the first has straight stems, the second angled. It’s a tiny detail but it’s a great one, and it looks particularly good in the applications where the “M.M” is used big. The blue and rusted red color palette is quite nice too and, as someone mentioned in the Friday Likes comments recently, this fills my weekly quota of gold foil stamping. See full project

Blanca by Futura

Blanca by Futura

Blanca is a high-end, residential community in the town of Kikteil, near Merida, Mexico. The identity, designed by Mexico City-based Futura features a swarming-dot icon meant to represent community and while that could easily be cloying, the execution is sharp, elegant, and moody, looking like an eclipse. The icon is complemented by a spaced out geometric sans serif that looks pretty nice against all the white space of the materials and a perhaps-too-largely-typeset serif. The applications where the swarm is die-cut or debossed add an extra touch of high-end-ness. See full project