“From Noemie Le Coz, Touch, and Luminous Design Group”
Some striking use of type and color in this week’s projects with work from New York, Edinburgh, and Athens.
Billie by Noemie Le Coz
Billie is a new subscription service specialized in shaving products for women offering a unique razor design and blade refills, as well as a small range of accompanying body care products. The identity and lifestyle and product imagery, designed by New York, NY-based Noemie Le Coz, conveys a contagiously fun, carefree attitude that looks, for lack of a better way to describe it, happy. The color palette — not just in the logo and packaging but also in the lifestyle and product photos — is vibrant yet not jarring and feels like that feeling of a warm shower on a cold morning. The extra tall logo is playful and whimsical and I really like how it feels feminine but without having to be a frilly script font or drenched in pink. See full project
Rabble by Touch
Rabble is a bar and restaurant PLUS a 10-room hotel in Edinburgh, Scotland. Self-described as “Rough-luxe” — that’s a first — the identity by local firm Touch manages to, indeed, land on that rough-luxe combination with a funky, changing wordmark made up of extended and condensed unicase characters. There are also a set of secondary patterns that I’m not sure I quite get (or like) but they sure are different and provide some unexpected textures to the applications. I wouldn’t mind spending a few nights and meals there, that’s for sure. See full project
Brandbags by Luminous Design Group
Brandbags is a retailer of luxury leather accessories, importing brand name products to its two stores in Greece and its online shop. Their identity by Athens, Greece-based Luminous Design Group features an elegant sans serif with contrasting thicknesses and although we’ve seen a few of these on Friday Likes, the applications are quite nice with a deep green color palette accented by gold and white. The oversize use of the logo in the bags is cool as well, supported by a slightly odd but kinda cool fragment of a square grid that also becomes a recurring element throughout the identity. See full project