“From Blok Design, Matthias Kronfuss, and Infinito”
From minimalist to exuberant, we cover a satisfying range with work from Toronto, Vienna, and Lima.
Summerhill Market by Blok Design
Summerhill Market is a family-owned specialty grocery store and caterer in Toronto, Canada, offering their own private label products and prepared foods. Their new identity, designed by local firm Blok Design is a tight system that gives all the very different products a consistent shelf presence. It’s a super simple aesthetic of thin lines and a geometric sans serif (with a sprinkling of serif here and there) but all the proportions are just right with clear information and product names and a lovely, soft color palette. There are plenty more variations at the link that show what a nice, comprehensive system this is, ranging from rectangular to circular labels, blank to textured backgrounds, and a set of labels and tape for the prepared food packaging. I also like how they can turn up the volume on the coffee packaging and still maintain the look. See full project
Villa Antoinette by Matthias Kronfuss
Villa Antoinette is a luxury chalet in the Semmering region of Austria available for rent for a cool €1,500 a night because go look at it. The rental/hotel’s identity has been designed by Vienna-based Matthias Kronfuss, all in a very pleasant and elegant Art Nouveau style that echoes the richness of the chalet and its environment. The identity could have maybe used a little extra push to not just be a rehashing of a style but everything is so nicely executed that I’ll hang my hat on it. See full project
Candela by Infinito
Candela produces and retails sustainable, ethically-sourced products that highlight Peru’s offerings and honor the workers behind them — a value visualized by the new packaging designed by Lima-based Infinito. All the illustrations feature a pair of hands — the growers’ and workers’ — interacting with the ingredients of each product. The two-color illustrations work great against the consistent brown background and the gritty shading gives the packaging an earthy aesthetic, that provide a nice contrast for the minimalist, candle-shaped logo. I’m not sure the Art Deco font works in this context but it’s still nice enough. The illustrations win the day tho. See full project