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“Feedback Loop”

(Est. 2014; previously Disney Movies Anywhere) “Movies Anywhere makes the movie watching experience easier and better by offering one home for your favorite purchased movies from iTunes, Amazon Video, Google Play and Vudu.” Movies applicable to the service come from Disney, Pixar, Marvel, and Lucasfilm, which are part of the Disney empire, and additional studios Sony Pictures Entertainment, Twentieth Century Fox, Universal Pictures, and Warner Bros. Entertainment. iMore has an extra long explanation about it that makes more sense.

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New Name and Logo for Movies Anywhere

New Name and Logo for Movies Anywhere
Full-color logo and single-color (on full-color background) logo.
Service introduction.

The old logo had one too many things happening: Disney icon, Disney wordmark, light font, and bold font. Needlessly complicated but, I guess, also somewhat clear about what it was. Now that the service includes movies from other studios it made sense to completely de-Disney-fy it and the result is surprisingly good. I’m not saying it’s a great logo but if you consider that it’s a service that has to represent the Disney empire plus four of the most prominent movie studios — which, most likely, all had to approve this logo to represent their movies — the fact that this doesn’t completely suck is a major victory. The abstract-looking icon is made up of an “M” and and “A” looping into each other, providing a subtle puzzle in what’s otherwise a perfectly acceptable digital-looking graphic. The gradients on it look good as does the single-color version with the cast shadows (my preferred version). Comparisons to Australia’s ABC logo are inevitable but I suggest moving past it. The wordmark is techie and fun and pairs nicely with the icon. Overall, it’s a good logo that works much better than it should or is expected to and is generic enough (in a good way) to convey entertainment in general.