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“Three-legged Raven”

(Est. 1921) The Japan Football Association (JFA) is the governing body responsible for the administration of football in Japan and for the national team as well as club competitions.

Design by
N/A

Related links
JFA press release (in Japanese)

Images (opinion after)

Logo evolution video.
New Logo System for Japan Football Association
Logo.
New Logo System for Japan Football Association
Icon.
New Logo System for Japan Football Association
Wordmark construction.
New Logo System for Japan Football Association
Icon construction.
New Logo System for Japan Football Association
National team logo.
New Logo System for Japan Football Association
Organization chart.
New Logo System for Japan Football Association
Referee logos.
New Logo System for Japan Football Association
Various extensions.
New Logo System for Japan Football Association
Tournament logos.

Opinion
The old logo was pretty funky, with an almost unintelligible “JFA” that paired weirdly with the decent-but-ultimately-clunky raven illustration. The new logo updates the raven in a pretty great way, looking almost like those vintage Eastern Bloc logos that are easy to swoon over. The simplified red ball is great too, referencing Japan’s flag as well. I’m usually not a fan of the spiked/angled typography of sports but this one works really well in this combination of letters, with the “A” tucking in neatly with the “F”. The new color palette is awkward — the honey-mustard yellow is uncommon — but it works. The logo system looks good at a quick glance but, particularly the “services”, start to get clunky and messy with uppercase, lowercase, stroked type, etc. Overall, though, this is a solid update that evolves the identity to establish the JFA as an organization with significant reach.