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“Signal vs. Noise”

(Est. 1986) “Viasat is a global communications company that believes everyone and everything in the world can be connected. For more than 30 years, Viasat has helped shape how consumers, businesses, governments and militaries around the world communicate. Today, the Company is developing the ultimate global communications network to power high-quality, secure, affordable, fast connections to impact people’s lives anywhere they are–on the ground, in the air or at sea.”

Design by
“A leading global branding agency” (according to the press release)

Related links
Viasat press release
Viasat blog post

Relevant quote
In addition to the lower-case “s” in the logotype, we also introduced an adjacent logomark: the “signal.” It stands for a signal of change, of growth. It captures our communications growth story: from across satellite and Wi-Fi in our more traditional consumer and business-to-business markets with an icon that says “internet is here!” while also playing into the varying waveforms we support in our defense business. The signal is meant to illustrate these growing connections and the expanding opportunities within each sector.

Images (opinion after)

New Logo for Viasat
Logo.
New Logo for Viasat
Guidelines.
Logo introduction.

Opinion
The old logo has been in play since the company’s origins and it shows; those lines on the “i” are 1980s-rrific. I do have to admit that the way the “t” nestles in the “a” is kind of cool but the overall vibe of it was “old”. The new logo is ambiguously corporate but is surprisingly pleasing. The font for the wordmark is a bit cliché for anything having to do with technology but the combination of letters benefits the logo. It seems like a missed opportunity to use the same shape at the end of the “t” (that also serves as the start of the icon) to be used as the tittle in the “i” (whose omission I do find kind of annoying). The icon is an abstract wavelength sending some mysterious signal but it has a nice execution and upward dynamism. The single-color versions are better than the gradient, making the icon look more like a single unit. To be clear, I don’t think this is a fantastic logo but as an entry into the canon of techie-looking logos this is a notch above the rest. The animation of the icon is quite pleasant too but, unfortunately, it’s preceded by cringe-worthy stock footage, not to mention the worst YouTube thumbnail possible.