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“The Skype’s the Limit”

New Logo for Skype

(Est. 2003) “Skype is an instant messaging app that provides online text message and video chat services. Users may transmit both text and video messages and may exchange digital documents such as images, text, and video. Skype allows video conference calls. On 10 May 2011, Microsoft Corporation acquired Skype Communications, S.à r.l for US$8.5 billion. The company was incorporated as a division of Microsoft, which acquired all its technologies with the purchase. The acquisition was completed on 13 October 2011.” (Wikipedia)

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Introducing the next generation of Skype

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New Logo for Skype
The next generation of Skype

This isn’t so much a redesign, since the standalone “S”-in-bubbles monogram has been in use for a long time now, but more of a farewell to the full wordmark-in-bubbles that far from being good — it was pretty atrocious, actually — was remarkably recognizable. In its wake is a barebones wordmark in Microsoft’s corporate typeface. It’s a good move, for Microsoft at least, in that it clearly ties Skype into the Microsoft universe and puts it on the same level as its productivity software (Word, Excel, PowerPoint, et al). It clearly signals Skype isn’t the cute Danish start-up it once was. To their credit, the logo animates nicely between the monogram and the wordmark. Speaking of the animation on that video… I have no idea what’s going on… I’m either getting old or Skype is an amalgam of every social media platform out there and I can’t tell the difference apart from any of them. If you told me this was the new Snapchat or the new Instagram or the new Facebook, I would believe you.