“Jefferson’s Bust gets Busted”
“Philadelphia University and Thomas Jefferson University today announced their official combination, effective July 1, 2017, creating a national comprehensive university designed to deliver high-impact education and value for students in medicine, science, architecture, design, fashion, textiles, health, business, engineering and more. In order to consummate the combination, notices were provided or consents obtained from approximately 30 accrediting agencies, including Middle States Commission of Higher Education, the Departments of Education of the United States of America and Commonwealth of Pennsylvania, the NCAA and the Central Atlantic Collegiate Conference. The name for the combined institution, which will be the fifth largest in the city of Philadelphia, is Thomas Jefferson University and will be referred to as Jefferson in common usage.”
Images (opinion after)
PhilaU’s logo was okay; they embraced their slabs and ligaturized the hell out of it in the baseline. Jefferson’s logo was not okay; the gradient was useless and the wordmark off-puttingly corporate. The new logo features a bold and striking monogram in the shape of a shield that at first glance clearly shows a “J” but for FedEx aficionados it also has a “P” in the counter. A sideways ”P” but a “P” nonetheless. (It’s for “Philadelphia” just in case that wasn’t clear.) The monogram is quite nice and looks great small as well as inside a circle. For some reason they decided to keep Jefferson’s old wordmark which now looks ridiculous in the trendy blue everybody loves to hate. If they had gone with more interesting typography and based on the glimpse at some of the applications in the last image and the in-your-face red-and-blue announcement graphics, this could have had great potential. It’s all still better than the old Jefferson floating head but seems so close to being great it’s a shame it doesn’t quite cross that line just by upping its wordmark game.