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“Rated “e” for Everyone”

New Logo for Evansville, IN

(Est. 2017) Evansville – e is for everyone is a joint effort by Evansville’s business leaders, the Convention and Visitors Bureau, the Southwest Indiana Chamber, Evansville Regional Business Committee, and the Growth Alliance of Greater Evansville to establish the official, overall brand for the 120,000-habitants city in southwest Indiana.

Design by

Related links
e is for everyone logo page
IndyStar news story

Relevant quote
We are all connected — bonded by community. The official e is for everyone logo reflects those connections. Inspired by the pattern of our neighborhood streets coming together, the e serves as a reminder that we’re all in this together. And, together, we can do anything!

Images (opinion after)

Brand introduction.
New Logo for Evansville, IN
Logo elements.
New Logo for Evansville, IN
New Logo for Evansville, IN
How the “e” fits on the map.
New Logo for Evansville, IN
Color variations.
New Logo for Evansville, INNew Logo for Evansville, IN
Custom “e”s. More here.

As an official resident of the state of Indiana it is now my duty to support its creative efforts and for a small city — ha! “small”… Evansville is bigger than my town of Bloomington — this is a surprisingly good effort. It’s not perfect but it’s well-reasoned and nicely executed. The “e” is meant to convey the city street grid that may be a little ambitiously represented in the logo — I can picture that grid in lower Manhattan, not so in southwest Indiana — but, again, it’s well done. It also animates convincingly in the video. The commitment to lowercase is somewhat annoying, carrying from the logo to the way they write about their effort and it’s on the extreme end of the case-ing spectrum. Still, once more, decently done all around. Things get corny, though, with the introduction of the concept of an “e” that can be customized to be anything… and nothing good comes out of it. Just a mishmash of crappy sketches, bad Photoshop jobs, and random “e” shapes. To their credit, based on the #eisforeveryone hash tag, people seem to be into it, so who am I to rain on their parade, e, e, e, e, e, e?