“Because “Culture 1.6 Kilometers” would be Brutal”
(Est. 2017) “The City of London Corporation, together with the Barbican, Guildhall School of Music & Drama, London Symphony Orchestra and Museum of London, have announced plans for a major destination for culture and creativity in the Square Mile. Unveiled today as ‘Culture Mile‘, this ambitious and transformational initiative will create a vibrant cultural area in the north-west corner of the City over the next 10 to 15 years. Stretching just under a mile from Farringdon to Moorgate, Culture Mile will have creative exchange, cultural collaboration and learning at its core in an area where 2,000 years of history collide with the world’s best in culture.”
Pentagram (London, UK; Marina Willer, partner)
The logotype acts as a viewfinder for animated content showcasing existing images of the partner institutions’ activities, details of the area’s distinct architecture and photographs of everyday life. The logotype’s letterforms share the geometry of the Barbican’s world-famous brutalist architecture, making it both a holder and representative of the Culture Mile’s location.
The influence of the area’s buildings is carried through to the identity’s typefaces, OCR-CM and New Rail Alphabets, chosen for their simple, architectural character.
Images (opinion after)