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“Copper Mood”

New Logo and Packaging for Itaipava Premium by Futurebrand

Itaipava Premium is a differentiated, heartier beer made with selected malt and hop imported from Europe. It is part of the Itaipava range of beers that also include Pilsner, Malzbier, Chopp, and Zero Alcohol varieties.

Design by
Futurebrand (São Paulo office)

Related links
Brand New post on the redesign of the Pilsner packaging

Images (opinion after)

New Logo and Packaging for Itaipava Premium by Futurebrand
Pilsner and Premium cans, before and after.
New Logo and Packaging for Itaipava Premium by Futurebrand
Pilsner and Premium cans.
New Logo and Packaging for Itaipava Premium by Futurebrand


New Logo and Packaging for Itaipava Premium by Futurebrand
Can.
New Logo and Packaging for Itaipava Premium by Futurebrand
Bottle.
New Logo and Packaging for Itaipava Premium by Futurebrand


New Logo and Packaging for Itaipava Premium by Futurebrand
Ads.
New Logo and Packaging for Itaipava Premium by Futurebrand
“Chopp” Pint glasses.
New Logo and Packaging for Itaipava Premium by Futurebrand


New Logo and Packaging for Itaipava Premium by Futurebrand
Malzbier, Chopp, and Zero Alcohol logos and cans.

Opinion
The redesign of the Pilsner packaging had already gotten a positive response from me and (most of) you so I doubt there will be many changes of heart as this is a solid extension of the flagship beer. The here in this story is the Itaipava Premium logo and packaging that establishes its premium-ness through a darker color palette of deep blue and copper, which make for a lovely combination. The bonus seals and inline typography — all set at an angle — look pretty great and the subtle engraving drawing in the background is a nice touch. The other beers fall neatly in line with the aesthetics — the “Chopp” logos are the only questionable elements, starting to devolve into overly realistic renders — and do a good job in establishing a clear family of beers.