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“Petal to the Metal”

(Est. 2017) “Petal is a simple, no-fee credit card with high credit limits, great rates, and no credit score required. We make credit underwriting decisions with machine learning, analyzing our customer’s full digital financial record–not just their credit score. This allows us to provide the first ever introductory credit card with high credit limits, great rates, and no-fees whatsoever.”

Design by
David McGillivray (New York, NY)

Related links
David McGillivray project page
New York Times story

Images (opinion after)

New Logo and Identity for Petal by David McGillivray
Logo.
New Logo and Identity for Petal by David McGillivray
Icon.
New Logo and Identity for Petal by David McGillivray
Card.
New Logo and Identity for Petal by David McGillivray


New Logo and Identity for Petal by David McGillivray
Print material prototypes.
New Logo and Identity for Petal by David McGillivray
Icon set.
New Logo and Identity for Petal by David McGillivray
Sample UI screen.

Opinion
Although this is exactly what you would expect this to look like — a credit card for young adults issued in-between lit Instagram selfies — there is something nice and refreshing about it in the context of credit cards, which all have that heavy-handed, oppressive, corporate/finance aesthetic. The geometric sans serif wordmark is indeed unsurprising and stale but the icon — a set of pastel-colored petals — infuses the identity with just enough flair to make it interesting and distinctive. It’s an icon that’s pretty to look at and it evokes the idea of flower petals without looking like a Hallmark card. And if the credit card itself, as mocked up in the image, has the 16-digit number broken into four lines I will be mightily impressed because that is a huge departure from the norm. I also like the layout structures with a heavy black band and then modules of color and white with straightforward black type. Overall, this is positioned and presented right for first-time credit card owners as a friendly, accessible option.