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“Double-crossed”

King’s Cross is one of the largest and most exciting redevelopments in London. The 67-acre site has a rich history and a unique setting. What was an underused industrial wasteland is being transformed into a new part of the city with homes, shops, offices, galleries, bars, restaurants, schools, and even a university. It’s a whole new piece of London with a brand new postcode – N1C.”

Design by
SomeOne (London, UK)

Related links
SomeOne project page

Relevant quote
With so much change in the air, rather than develop fixed assets such as a single logo, typeface or colour — a flexible and adaptive system has been created. Clear, helpful new work including iconography, wayfinding, colour and imagery are now being introduced, including a new bespoke typeface from the London based Colophon foundry. We’ve worked with Colophon to make a typeface that’s both signature in its look, and historic in its references. The ghost signs that are found around the King’s Cross neighbourhood formed the basis for this new typeface.

Images (opinion after)

New Logo and Identity for King's Cross by SomeOne
Logo.
New Logo and Identity for King's Cross by SomeOne
Color and lock-up variations.
New Logo and Identity for King's Cross by SomeOne


New Logo and Identity for King's Cross by SomeOne
Custom font, Battlebridge by Colophon.
New Logo and Identity for King's Cross by SomeOne
“KX” logo.
New Logo and Identity for King's Cross by SomeOne
“KX” color variations.
New Logo and Identity for King's Cross by SomeOne


New Logo and Identity for King's Cross by SomeOne
Ads.
New Logo and Identity for King's Cross by SomeOne
Stuff on a phone.
New Logo and Identity for King's Cross by SomeOne
Tote.
New Logo and Identity for King's Cross by SomeOne
Newspaper.
New Logo and Identity for King's Cross by SomeOne


New Logo and Identity for King's Cross by SomeOne
Maps.

Opinion
There wasn’t much to the old logo. It was barely a logo, so no point in dwelling too much on it. The new logo is a wordmark based on a custom typeface, Battlebridge, designed by Colophon based on ghost signs from around the neighborhood. It’s a cool typeface and it looks great when typesetting “KING’s CROSS”. I could imagine it being used for a number of other neighborhoods around the world, so it’s not very specific, but, still, nice to look at. The lack of apostrophe will surely be cause for discussion — I don’t mind that it’s missing as I feel it’s okay to assume people will make the leap to read it as “King’s”. The lowercase characters are basically small caps with a thick underline, which I dig. Then things get VERY confusing with the addition of a secondary “KX” logo that is meant to be a shorthand but it’s like introducing an alien life form to Earth. It’s pretty cool and I would have loved this identity had it revolved around it — which it sort of does — but as a complement to the main logo it is absolutely weird. Even the limited applications shown revolve around the bits and pieces that make up the “KX” mark so it’s all a little too confusing and disjointed. It’s like two identities trying to operate as one with neither one taking the lead.