“Where does Interesting Happen?”
“The Canterbury-Bankstown Council is a local government area located in the south-western suburbs of Sydney, in New South Wales, Australia. The council was formed on 12 May 2016 from a merger of the City of Canterbury and the City of Bankstown, after a review of local government in New South Wales by the state government. The Council comprises an area of 72 square kilometres (28 sq mi) and at the time of its establishment had an estimated population of 350,983.” (Wikipedia)
Frost*collective (Sydney, Australia)
“The brand idea ‘Where interesting happens’ represents a way for not only Council but also residents, businesses, community and sporting groups and visitors to get the message out there about all of the fascinating experiences it has to offer,” [Cat Burgess, Strategy Director, Frost*] said.
Anthony Donovan, Creative Director, Frost*collective said, “The identity can be seen in many ways, as a geometric shape that shifts perspective as well as the letters ‘CB’.” The letterforms can be rearranged to frame interesting images, facts and features, as well as forming patterns that are used to make the ordinary interesting.
Images (opinion after)
The old logos looked like nice-enough city logos (crummy typography on both notwithstanding) but, if anything, they lacked charisma, which the new logo is trying to bring in spades. The “CB” monogram is pretty cool… I really like how they were able to create the two letterforms from the same graphic conceit and I like how they can shift vertical position and align diagonally. The wordmark… feels gratuitously industrial. Disclaimer: I am not a local so maybe there is a factory/industrial background to the two cities that I’m not aware of, but my Google-ing leads me to believe there isn’t. The wordmark looks like it belongs on a refurbished factory that is being reopened as a cultural events center. On its own, it’s cool… as a signifier for a couple of suburbs… I’m not so sure. On the whole, the applications seem to be far cooler than the destination but, again, I will be the first to admit that I may be missing some experience on the ground, that maybe I should heed this identity to adjust my preconceptions, and that maybe, Canterbury-Bankstown, is where interesting, indeed, happens.