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“Negative Plus”

In June 2016, the municipal councils of the cities of Annecy, Annecy-le-Vieux, Cran-Gevrier, Meythet, Pringy and Seynod voted the creation of the new city of “Annecy“, that officially came into being on January 1st 2017. The city of Annecy is the largest of the group and the largest of the Haute-Savoie department in the Auvergne-Rhône-Alpes region in southeastern France. It lies on the northern tip of Lake Annecy, 35 kilometers (22 mi) south of Geneva.

Design by
Graphéine

Related links
Graphéine project page

Relevant quote
By including the Savoie flag into the word “Annecy”, the word becomes a sign. It plays between readable and visible, in a striking optical alternation. The result is a logo whose simplicity seems obvious: Annecy is the capital of Haute-Savoie!
This logo is based on values that are specific to the savoyard identity: rigor, openness, efficiency, initiative, frugality…

It takes part in the “savoyard visual ecosystem”, in line with the other territorial actors, in order to strengthen the visibility of the territory at national and international levels.

Images (opinion after)

New Logo and Identity for Annecy by Graphéine
The Haute-Savoie coat of arms, the new logo, and other Haute-Savoie-esque logos.
New Logo and Identity for Annecy by Graphéine
Logo.
New Logo and Identity for Annecy by Graphéine
Cities that make up the new Annecy.
New Logo and Identity for Annecy by Graphéine
City logos.
New Logo and Identity for Annecy by Graphéine


New Logo and Identity for Annecy by Graphéine
Patterns.
New Logo and Identity for Annecy by Graphéine
Stationery.
New Logo and Identity for Annecy by Graphéine


New Logo and Identity for Annecy by Graphéine


New Logo and Identity for Annecy by Graphéine
Ads.
Logo introduction.

Opinion
The old logos… there are far too many of them and all are significantly bad where it would take me all morning to go through them. However, a special shoutout to the Pringy one for keeping it 1980s-tastic. The new logo is a clever use of the region’s flag and coat of arms, placing the white cross in the negative space between the two “N”s, which provide a perfect nesting spot for it. The wordmark feels a bit corporate, almost too serious for what seems to be an area meant for relaxation, but I think looking corporate is a small price to pay for the negative-space plus sign, which might be harder to pull off with a friendlier font. The stationery applications are nice — although, again, I can’t shake the feeling that these are too business-y – and the promotional/ad layouts also make good use of the negative cross to establish a recurring red frame. The use of GT Walsheim does soften the look but maybe it’s too much uppercase too much of the time. Overall, this identity feels like it would inspire curiosity for possible visitors to learn more about the destination.