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“Wassup?”

Follow-up: New Logo and Identity for WSP by Sid Lee

“As one of the world’s leading professional services firms, WSP provides technical expertise and strategic advice to clients in the Property & Buildings, Transportation & Infrastructure, Environment, Industry, Resources (including Mining and Oil & Gas) and Power & Energy sectors. We also offer highly specialized services in project delivery and strategic consulting. Our experts include engineers, advisors, technicians, scientists, architects, planners, surveyors and environmental specialists, as well as other design, program and construction management professionals. With approximately 36,000 talented people in 500 offices across 40 countries, we are uniquely positioned to deliver successful and sustainable projects, wherever our clients need us.”

Design by
Sid Lee

Related links
Sid Lee press release
Brand New Spotted post

Relevant quote
Sid Lee worked closely with WSP in creating a brand platform that is reflective of their strong and forward-looking view of the industry. One that speaks to the complexity and intelligence of engineering, while remaining open to the endless possibilities. […] Along with the new identity, the brand is now supported by unique photography, combining striking work with rich textures, bustling urban crowds, and moments of human reflection featuring WSP employees. The brand platform aims to invite the beholder into the WSP world; to let them complete the equation, and be part of the work and intelligence of engineering, while remaining open to the endless possibilities.

Images (opinion after)

Follow-up: New Logo and Identity for WSP by Sid Lee
Logo.
Follow-up: New Logo and Identity for WSP by Sid Lee
Underlying grid. Kinda figured that one out on my own (except for the how they spaced the letters… that’s nice).
Follow-up: New Logo and Identity for WSP by Sid Lee
Stationery.
Follow-up: New Logo and Identity for WSP by Sid Lee


Follow-up: New Logo and Identity for WSP by Sid Lee
Desktop/laptop and mobile website.
Follow-up: New Logo and Identity for WSP by Sid Lee


Follow-up: New Logo and Identity for WSP by Sid Lee


Follow-up: New Logo and Identity for WSP by Sid Lee
Brochure spreads.
Follow-up: New Logo and Identity for WSP by Sid Lee


Follow-up: New Logo and Identity for WSP by Sid Lee
Photo libraries.
Follow-up: New Logo and Identity for WSP by Sid Lee
Lots of stuff with the logo on top.
New look introduction video; kinda long in the first part.

Opinion
I posted about the WSP logo redesign in the Spotted section earlier this month and it’s been one of my favorite from that whole group. It’s sort of a typical design exploration one goes through when making logos but it works well here as the end result with this set of letters, each being completely different — you’ve got your diagonal in the “w”, your curve in the “s”, and your stick and ball in the “p”. The applications have a good corporate feel but with the rich coral red/orange/pink color it livens up quite a bit. The photo libraries, in their subdued tones, make for great backgrounds too. Overall, a solid redesign.