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The Adidas Primeknit series is here to collide head-on with Nike’s Flyknit. Last year, the sports shoe industry got a complete makeover with the Flyknit, shoes that had the construction and the feel of a fabric sock. Rather than resorting to traditional shoe-making techniques which involved stamping out shapes from sheets of leather or rubber/polymer, the Flyknit just wove those shapes, resulting in virtually no waste, plus a shoe that felt much more breathable/comfortable.

The Primeknit NMD Omega feels like a sock but looks like a rather dapper shoe. Unlike the Flyknit series that were made for mostly athletes, the NMD Omega is more of a fashion statement. The fabric construction on top along with the rather prominent and unique outsole design are definitely eye-catching. Plus, with the cozy fit of a sock, the casual shoe just became comfortable too!

Designer: Antoine Beynel

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