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JUS • Juice Up Saigon is a raw, cold-pressed juice company, founded in Ho Chi Minh City in 2015 by three people who share the same love of healthy living. The brand offers a simple, delicious way to integrate plant-based health into a busy lifestyle because the founders believe that nutritious and delicious juices can be ready-made for everyone.

Our task was to research and find the right design solution, both in terms of the visual identity as well as the art direction, to create a unique, sustainable juice brand in Vietnam. As cold-pressed juice is a new product in Vietnam, JUS is the pioneer that’s breaking the barrier.

Based on the concept of a yoga triangle to connect the body, spirit, and mind, we created a unique bottle in the shape of an equilateral triangle.

Juice Up Saigon identity

The JUS logo was kept as simple as it needed to be, with curved characters and an imbalance to create a natural impression suited to the organic ingredients.

JUS logo

Juice Up Saigon identity

Juice Up Saigon identity

Juice Up Saigon identity

Juice Up Saigon identity

Juice Up Saigon identity

Juice Up Saigon identity

Juice Up Saigon identity

Juice Up Saigon identity

Juice Up Saigon identity

Juice Up Saigon identity

Juice Up Saigon identity

Juice Up Saigon identity

Juice Up Saigon identity

Juice Up Saigon identity

Juice Up Santa

Juice Up Santa is seasonal project that lets us give JUS some flexibility in the marketing, from packaging to social media, by developing a series of Christmas icons. We created a series of miniature scenes to mimic the festive theme and iconic characters in order to give each JUS bottle its own “human” characteristic.

Juice Up Saigon identity

Juice Up Saigon identity

Juice Up Saigon identity

Juice Up Saigon identity

Juice Up Saigon identity

Juice Up Saigon identity

Juice Up Saigon identity

Juice Up Saigon identity

Juice Up Saigon identity

Credits:
Product photography: Monkey Minh, Hau Le
Store photography: Dion Nguyen
Stylist: Ben Phạm

Juice Up Saigon identity

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