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Dubbed ‘A Gin of Ten Journeys’, the campaign explores the depth behind each of the ten sustainably sourced ingredients that are “vapour infused” to create the gin – such as coriander, almonds, lemon and liquorice.

Jelly London‘s animation studio The Kitchen and Mariana worked together with the agency to build a world of natural and organic beauty that springs out from behind the blue bottle, as seen in the animation above. 

The campaign has been rolled out across print and digital Bombay Sapphire assets throughout the UK and Europe.

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