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Designed by Esiete, Barcelona.

Hotel Tapa Tour identity

Hotel Tapa Tour is an affordable and fun way to learn about gastronomy in hotels: an auteur tapas tournée with a marriage of wines and cavas with certificates of origin. It’s an initiative that ran this month in Madrid after the successful edition earlier this year in Barcelona, breaking the barrier between luxury hotels and the people of the city.

The communication campaign highlights the precision of haute cuisine through a shadow-play formed by intricate cuts, emphasising the culinary sophistication of the auteur tapas.

Hotel Tapa Tour identity

Hotel Tapa Tour identity

Hotel Tapa Tour identity

Hotel Tapa Tour identity

We associated the popular toothpick with the traditional signaling system of hotel — the “H” — to generate a timeless logo that’s easily recognisable.

Hotel Tapa Tour identity

Hotel Tapa Tour identity

Hotel Tapa Tour identity

Hotel Tapa Tour identity

Hotel Tapa Tour identity

Hotel Tapa Tour identity

Hotel Tapa Tour identity

Hotel Tapa Tour identity

Hotel Tapa Tour identity

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